No idea how to sell mufflers, exhausts, and tires and make them look sexy? No problem! Just put a hot chick in your product's ads. Apparently, it worked very well back in the 1970s...or at least, got the customer's attention. You can even get a little wild and racy with the tag lines, because this is the '70s and no one will ever assume you are talking about the car parts, and not lady parts.
This post is a long-delayed follow-up to Hot Women + Cars = Sales...Or At Least, Your Attention that I published a few years ago. I found a good portion on Flickr credited to a user named Glen.H, but many more have been scoured from various sources across the web. Click "read more" below to delve in. Enjoy -- if you're one of my male heterosexual readers...you're welcome!
These boots were made for riding.
You gotta love the double-entendres in these ads...today, they'd probably cause an uproar. That and the fact that some of the models are not wearing bras. Actually, I did come across one Pro-Trac ad where the girl wasn't wearing anything on top, but I can't post it here.
I have a theory that perhaps the girls wore bikinis in these ads so that they wouldn't get their clothing stained with grease.
The ad is correct. It's not how big the part is, but the quality of the ride you get (hee hee.)
The phrase "sweet-talkin' purple hornies" makes me think of an unaired, uncensored episode of Barney the Dinosaur getting frisky with Baby Bop but nope, it's just an ad for Cyclone mufflers.
Sure they do. Tire trouble is always such a turn-on!
I've noticed that the vintage Italian auto parts ads are so much more polite than their American counterparts. No cleavage, just an attractive lady holding or cozying up to a tire or holding a part. But speaking of cleavage...
Wait. Is the product's name Show Tubes or Show Boobs? Ha ha, couldn't resist.
Why is this woman floating down the highway in a bikini? I guess there are some mysteries that just can't be answered. (If you're a man, do I even have to ask?)
Three Doug Thorley ads; same lucky model (who looks waaaay too happy to be holding an exhaust pipe in that first ad.)
However, I'm sold on the "easy riding comfort" copy in the Vantopia ad. Those reclining seats do look comfy and perfect for some van a'rockin' action (so don't come a'knockin'.)
