I found these great ads on Flickr (all except for the color one, which was on Pinterest) credited to a user named smashingbird. This is the first time I've ever seen anti-smoking advertisements from the '60s, although I'm sure others probably exist out there if I looked hard enough. It's interesting to notice that they were produced in the UK -- the money saved by not smoking cigarettes is listed in pounds.
Other than that, I could find very little about the ad campaign other that the fact it was launched in 1967. Obviously the ads are aimed at the young, mod, swinging crowd with the message that you can save a lot of dough by not smoking that you can instead spend on shopping (so basically, trading one addiction for another...ha) and having fun. The fact that you're also saving your health is mentioned as an afterthought but nonetheless, it shows that the attitude towards cigarettes was ever so slowly starting to change at the time.
As a non-smoker, I have no idea what the going rate for an average pack of cigarettes is these days, but it would be interesting to calculate these amounts out and re-release a similar campaign.
By the way, the amount of the British population that smokes today is estimated to be 19% -- which is the lowest it's been in years and even a bit lighter than the U.S. It only took 48 years to get there!Image may be NSFW.
Clik here to view.
