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Are You Being Served? Mr. Selfridge to Premiere on PBS

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Photo via The Jane Austin Film Club
Should I be ashamed that I had never heard of one of England's most prominent department stores, Selfridges, until PBS started promoting the premiere of the series Mr. Selfridge a few weeks ago? This latest Masterpiece Theater series premieres on Sunday, March 31 and stars cutie Jeremy Piven as the wheelin' and dealin' Midwestern American store mogul Harry Selfridge who made a name for himself when he opened up the first department store of its kind, Selfridges, in London in 1909. 


An illustration of Selfridges' rooftop via Melbourne Blogger
Big whoop, you may be saying. How exciting can a series about a department store be? That's what I thought until I found out that the flagship Oxford Street Selfridges at one time had a rooftop terrance that showcased gardens, parties, fashion shows, cafes, mini golf and even a ladies' gun club. Harry Selfridge also revolutionized the way customers shopped, by making a trip to the store fun and exciting. He started window displays and has been credited with coining the phrase "The customer is always right." (I am sure that many folks who work in service-related industries would like to slap him for creating that mantra.) Every detail of the store--from lighting to the way salespeople approached customers--was meant to provide a pleasurable shopping experience. Let's hear it for materialism!



I am sure that the series' producers embellished the Selfridge saga with storylines and events that never took place and will play up Harry Selfridge's womanizing ways (Jeremy Piven looks like he's having too much fun with the ladies in the photo above to portray a dedicated family man.) According to the PBS site, a showgirl and "temptress" named Ellen Love will be one of the women drawn to Mr. Selfridge's charisma. PBS is clearly hoping to corral the Downtown Abbey fans like myself who are going through withdrawal, as the Selfridge promos starting airing the minute the last season of Downton ended. 

Something sad and ironic to note, which may or may not be portrayed in the series: for all of his success, Mr. Selfridge went bankrupt during the Great Depression, pretty much because he couldn't curb his own spending habits and gambling addiction. 

I guess we'll see how this plays out when Mr. Selfridge airs the first of its right episodes next Sunday on PBS. Here's a preview of the series:


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